Scalapay + Cosmico ❤️

When MariStella Ferraro became the Creative Director of Scalapay, she needed a team of multidisciplinary visual designers, also with motion graphics skills, to work alongside internal professionals to enhance the creative team’s capabilities and support them in quickly executing campaigns. Specifically, our talent worked on creative design, visual design, and motion design for social, digital, and offline communication to implement two communication campaigns and, in general, improve the brand identity and visual positioning.

For the Valentine's Day campaign, the main activity included developing all the social and website creativity as well as the content for advertisements, banners, and materials dedicated to offline channels, such as advertising in cities and transportation.

For the campaign dedicated to International Women's Day, our team supported Scalapay in designing the storytelling and producing visual assets for the editorial plan across the three countries where the company operates: Italy, Spain, and Portugal.

The work on the motion graphics was divided into two parts, one focused on social media and online communication in general and the other on major stations to advertise the pay-off, improve the advertising spot, and create video tutorials on data management and internal business operations within the company.

Why we like Scalapay

Like us, Scalapay believes that raising the happiness of others adds more value and meaning to everything we do, even in the workplace. For both of us, trying to help people leads to a sense of fulfillment. It provides constant inspiration for continuing to innovate and simplify processes.